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Petticoat Lane

Petticoat Lane is a brand inspired by Petticoat Lane in London, a well-known fashion and clothing market studded with little curio shops. Petticoat Lane reinvents traditional ethnic apparel by delving into India's rich textile heritage and recreating it with modern styles. Petticoat Lane aims to create finely crafted apparel for today's women by taking inspiration from the simplicity of daily life to the magnificence of the bygone era and Mughal architecture. We also use exquisite embroidery methods of Aari and Zardozi, bequeathed by craftsmen for generations.

About Designer - Divya Sahaya Aggarwal

According to designer Divya Sahaya Aggarwal, what you wear defines the delimiting bounds for personal expression. Before starting Petticoat Lane, the designer and entrepreneur studied at NIFT Delhi and then at the London College of Fashion. After her education, she worked in the industry, honing her expertise with the country's leading designers and private labels.

Divya Sahaya Aggarwal's grandeur, royal designs, and bridal wear are well-known for creating women's apparel for over a decade. The designer's collections include bridal wear, evening wear, casuals, and ready-to-wear ensembles. She is well-known for richly adorning her designs with metal embroidery, jewels, and beads. Petticoat Lane's lehenga sets, sarees, dresses, kurta sets for women, skirt sets, suit sets, and jackets are designed for fashionable modern women. also shop for Traditional Lehenga & more.

Petticoat Lane - Signature Style

Our creations have always been a representation of our inner ethos, integrating pure fabrics, exquisite embroideries and embellishments, and precise finishing to create classically captivating clothing. Aggarwal designs for women who know who they are and embrace their individuality. Petticoat Lane combines royalty and elegance. Beads, buttons, metals, jewels, and sequins captivate the designer. According to the designer, embroidery is a technique that adapts itself to anything the mind could imagine. High-quality embroidery is commonly used in the designer's work. Petticoat Lane believes in innovating with the material while retaining the technique's purity.

Petticoat Lane - Clothing for Modern Women

Divya Sahaya Aggarwal is a popular designer recognized for her imperial designs with a dash of elegance. The designer's collection includes ready-to-wear traditional clothing. She is well-known for lavishly embellishing her creations with metal embroidery, jewels, and beads. Petticoat Lane sarees, skirt sets, lehengas, kurta sets, kurta sets, and jackets are designed for the fashionable modern woman.